Directed by Eric Wareheim ("Tim and Eric Awesome Show, Great Job!"), the clip features a Charli fan attempting to dance to the song's video in spite of her rapidly disappearing cell phone and tablet charge. It gets... increasingly dark as that continues to be a problem. (Charli shows up as herself, and as a scab-covered version of herself.) Watch it below.
If your #1 goal in life is to become social media famous, you might change your mind after watching Charli XCX's hilariously creepy new music video. The endless amount of selfies, emojis, and "likes" might seen innocent for this Charli fangirl in the beginning of the clip for "Famous," but when the ghosts of social media past come out to play as her battery runs dry, she's in for a wicked surprise.
In Charli's vid, the teenage girl—dressed in an amazing '90s get-up, we might add—is just enjoying life as a teenage girl when her power level hits 0% and she's taken into a freaky world of the social media-obsessed. We're talkin' the whole shebang: selfie sticks, duck faces, and the creepiest way to get her power supply back. It's a battle against her obsession, and we're not going to tell you who wins.
Watch Charli's video above, and maybe rethink your next Instagram post. Because if not, you should probably start checking under your bed at night.
As one of the breakout artists of 2014, Charli XCX earned her YouTube Music Award on the strength of music videos for Sucker singles "Boom Clap," "Break the Rules" and the singer's "Fancy" collaboration with Iggy Azalea. As part of the 2015 YouTube Music Awards, the singer teamed up with Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame for the truly terrifying, darkly comic video for "Famous."
Equal parts David Lynch and the absurdist comedy Wareheim and Tim Heidecker specialize in, "Famous" follows a social-media-obsessed Charli XCX fan thrown into a hellish netherworld after she's disconnected from the Internet when both her phone and tablet run out of power. After wading through the nightmare, the Charli fan encounters a horrifying, bulbous, eight-selfie-sticked behemoth with a power outlet for a belly button that represents the girl's only avenue back to the real world (or in this case, her Instagram account).
The video, which shows Charli XCX and her ugly doppelgänger performing on her fans' devices, is similar both stylistically and thematically – albeit much more grotesque – to the Black Mirror episode "Fifteen Million Merits," where the main protagonists are confronted with so many screens on a daily basis that they lose their sense of reality and humanity.
YouTube premiered numerous videos on Monday to celebrate the YouTube Music Awards, including Action Bronson's Coming to America spoof "Baby Blue," Ed Sheeran's Ray Liotta-starring "Bloodstream" and FKA Twigs' voguing master class "Glass & Patron."
The singer also released a making-of video showcasing her ghoulish make-up and featuring Wareheim:
Why you should listen: Marina Diamandis has seemingly been on the brink of a major pop breakthrough for years now, but opts for her most introspective and thoughtful material yet on this third album.
It might not be for you if… You have never understood the appeal of Diamandis’ bombastic pop choruses and slightly abrasive vocals.
What we said: “Co-produced with David Kosten, it’s that rare thing; a cohesive pop album that doesn’t just rely on a couple of big singles,” wrote Michael Cragg, in the Observer.
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