So describe for us in one sentence what's happened since graduating from your BA at Kingston... A move to Hackney, a summer of fun and a change in direction, from fashion design to trend forecasting and design consultancy work.
Where can we see your work? My design work can be seen on my website www.anna-singleton.co.uk and blog www.annasingleton.blogspot.com. I’m currently working on a trend/inspiration-led blog, which can be seen at www.solid-uncoated.blogspot.com.
What have you got planned next for the future? I’ve got a couple of things coming up but I’m heading towards setting up my own business.
Who would you most love to collaborate with? I have a dream of creating a luxury line of tracksuits so it’d have to be NIKE, fashion-wise places like Opening Ceremony... I would like tocollaborate more as an art-director –guest editing for a magazine or producing a stationery line forsomewhere like MUJI.
Which other new designers are you loving at the moment? Heikki Salonen (although not really that new anymore) is an absolute favourite – in fact I thought the Fashion East show last seasonhad its best line-up so far. I’m really looking forward to seeing the next crop of CSM MA graduates-favourites from last year include Adam Andrascik, Lily Heine, Tamara Chung and Simone Rocha. Also loving Celine under Phoebe Philo but that probably doesn’t count?
What makes you LOL about the fashion industry? Most of it – mainly how seriously people take themselves (note the zoo-like displays you getoutside shows at LFW), and the fact that it’s run onunpaid interns.
Who would you most like to see wearing your pieces? Anyone with style – I photographed the most amazing lady at Fashion Week last September with long silver-grey hair... Celeb-wise people like Chloe Sevigny, Coco Sumner and Natalia Vodianova.
Has fashion design always been your calling? As soon as I knew what it was, yes. I used to make my parents sit through hours of ‘catwalks’ where I’d model the entire contents of my dressing up box.
Conceptually are you applying your aesthetic to the same girl - the same ideal - or willthis change with every collection? I always start a collection by thinking up the girl – once I’ve figured out who she is, what she’s about, the clothes come from there.
Which symbols of female iconography won't get out of your head? The ‘ordinary’ woman if you like.. The closest I’d get to any iconic imagery would be the work of photographer Corinne Day.
What music do you listen to in your studio? At the moment the Boiler Room mixes on Platform’s site, Rinse FM, Ozzie B and the J Dilla remix of Busta Rhymes – Woo hah.
Where do you seek inspiration? Everywhere – I spend most of my spare time on my laptop trawling through blogs and websites but can get inspired by pretty much anything – my graduatecollection was based on a mouldy bathroom so that gives you an idea…
So describe for us in one sentence what's happened since graduating from your BA at CSM? Well if I have to say in one sentence, “So far so good”!
Where can we see you work? www.notjustalabel.com/arajo
What have you got planned next for the future? I am working on my new collection, Ara Jo 2011a/w The EMPRESS. Higher than queen, I am using fur, jacquard, sequined mesh and leather. Very elegant, some crazy shape and contemporary look. I’ve also made bodysuits and leotards which they are my favourite items. With this Empress theme, they look very different and I really love them. You can see all new outfits in March. This is my 5th collection since I graduated and I have a really strong feeling about this collection.
Who would you most love to collaborate with? As I am a open-minded person, I would love to collaborate with people who is talented, have passion about what they do!
Which other new designers are you loving at the moment? Givenchy spring 2011 couture.
What makes you LOL about the fashion industry? At the moment, people in fashion industry who don’t respect young designers. LOL. The least they could do is to send me images after using my garments, right? But I’m still in 50:50 situation. Sometimes I get images but sometimes I don’t. When I ask to get images, they don’t even reply sometimes. How LOL is that! Well I do my best to lend garments and I do respect people who ask, because I really appreciate everyone who has an interest in my work and wants to use my garments for their projects.
Who would you most like to see wearing your pieces? Must be Beyonce! She is DIVA, I have to see her wearing my outfits very soon, I hope!
Has fashion design always been your calling? Yes, definitely. I’ve been interested in fashion since I was 13, and it’s been more than 10years now. So yes I have always admired the idea of being a fashion designer for a long time.
Conceptually are you applying your aesthetic to same girl - the same ideal - or will this change with every collection? I have a different muse each collection but I have my ideal woman all the time in my head. A woman who is full of confidence and wants to enjoy dressing up my garments.
Which symbols of female iconography won't get out of your head? The body silhouette.
What music do you listen to in your studio? I listen to hip hop radio. My favourite music is Hip-Hop and R&B!
Where do you seek inspiration? I start to look at some mysterious objects and combine with my imagination. I am also very fascinated by nature. Normally I find something very feminine and strong. However, there is no limit I find inspiration, so I always open my eyes and mind open wide!
So describe for us in one sentence what's happened since graduating from your MA at CSM? since graduating I moved to Italy for almost a year and a half working as a designer for Alberta Ferretti, I then decided to quit and moved back to the UK, this is where I worked freelance for a variety of high fashion labels, David Longshaw (my boyfriend) launched his own label a few seasons back and I designed all the jewellery for him which was very well recieved from both press and buyers. This therefore led to me starting my own label last season with womenswear and jewellery
Where can we see you work? my designs are stocked in selfridges, Kabiri and with youngbritishdesigners.com. At lfw I will also be doing the 'ones to watch' show with VFS
What have you got planned next for the future? to keep building my brand with hopefully not too much comprimising on my behalf
Who would you most love to collaborate with? I want to continue my collaboration with david on his jewellery ( I'm just going into m 3rd season with him), I would also love to collaborate with one of the more establish luxury labels
Which other new designers are you loving at the moment? david of course, eudon choi, sarah williams makes the most amazing bags/luggage you'll ever see
What makes you LOL about the fashion industry? everyone thinks its quite glamorous and cool, but the truth is I'm often up sewing till 4am, working in my pj's whilst watching shit tv and drinking tea - very rock and roll!!!
Who would you most like to see wearing your pieces? to be honest there are loads of 'interesting' well known people that would look cool in my stuff, but I can't wait to see the girl in the street who has bought something with her own money wearing something of mine.
Has fashion design always been your calling? I think it has, as the selfish part of me just wants to do what it loves, its so much easier to be in a job that you enjoy
Conceptually are you applying your aesthetic to same girl - the same ideal - or will this change with every collection? I don't have a specific girl, just some ideal in my head, so I suppose she is constantly evolving from season to season just like any normal person
What music do you listen to in your studio? hotchip / the knife / fever ray / metronomy
Where do you seek inspiration? Everywhere! but I do like to go to everyday hardware shops to find exciting unexpecting items to mix into my jewellery - B&Q rules!