I caught up with O Children's Harry James to get his thoughts on Record Store Day 2012 and ask how his band were getting involved.
How do you think the concept of Record Store Day helps the music industry?
I think the resurgence of Vinyl runs parallel with the success of the music industry. Things change as we have seen, especially with mp3's, iTunes, illegal downloads etc, but you can't lose the excitement of finding new music, or stumbling across a rare gem. I don't think it's going to do anything drastic to help the music industry, but it proves people's love for music is still there, and the need to physically search for it rather than trawl the internet.
Do you place value in owning a physical release over a digital one?
Definitely, there's nothing better than waiting for one of your favourite bands to release an album then, when you get it, opening it up, reading the sleeves, and going over the lyrics. I think this is why vinyl is becoming so trendy at the moment, nothing will ever look physically better than a record, it really brings out the artwork. Personally I have most albums in mp3, but if it's something I'm looking forward to, or particularly like, I will buy the record over the CD. You still can't beat the sound that vinyl gives you when you first stick it on a record player.
How are O Children getting involved in Record Store Day 2012?
We've finished our new album, Apnea (out June 4th), so we have music we're ready to get out there. The track we did for record store day is PT Cruiser, which is one of the first songs we have introduced from the new record. It's available on Record Store Day at several independent stores and it's limited to 300 copies on a clear vinyl 7". The B side will be Decider, which is another new song, exclusive to this release and not on the LP.
O Children's contribution to Record Store Day, PT Cruiser, is available at the following stores:
Soundclash / Framework / TME/ Flashback/ Pie & vinyl/ Polar Bear/ Ape/ Dada/ Rise Worcester/ IMPERIAL/ David's Music/ Rise Cheltenham/ Sound It Out/ FIVES/ Rise Bristol/ Rise Swindon/ Music Mania/ Rounder/ Resident/ Raves From The Grave / Sister Ray/ Spunout/ reflex Newcastle/ Crash/ Norman Records/Jumbo / Piccadilly /Action /Townsend/ Underground Solushn/ Tower Wicklow / Cool Discs / Beatdown Records
For information on all the events taking place for Record Store Day 2012 click HERE.