So, first of all tell us a little about you? Alis you're primarily a photographer and your partner Bo has always been a designer?
Yeah, so we both moved to London two years ago and I've been working as a photographer since. Bo has come from the more illustrative angle, initially moving to London to be a tattooist but has evolved into being a rubber worker.
Alis how did you move from image making into launching a clothing label, what made you want to explore that route too?
I had a major dilemma when deciding what to study at university: Photography or Fashion. It's one of those things I always dreamt of being: a fashion designer. Growing up I even tried to go to pattern cutting classes and I did apply and get on to courses for Fashion. I had all these ideas, but was in no way a perfectionist or technically skilled, so I decided to pursue photography. I've always wanted to try many different mediums in terms of my work, and I like to think that I can apply my practice to almost anything, and that excites me. I think through working as a photographer and within the fashion industry, I've been able to understand the concept of building a brand and all the different elements that create it. I still shoot the majority of our photography and being able to collaborate with someone else with different ideas and bring those together, is far more exciting and different to what I'd be doing if I was doing this label alone. Meat just wouldn't exist without both of us, and that's exciting.
So Meat is a team venture, how did you two meet?
We met at University and have been best friends for 4 years. We're both pretty feisty characters and passionate about pursuing and living our dreams. I don't think we would ever have imagined us even working together, let alone running a business together. It all started with Bo making us latex outfits to go out in, as no-one was designing latex pieces that were youthful and to our taste. Nicola Formichetti must have seen what we were doing on FB and commissioned a piece for Azealia Banks for Elle, and from then we thought we were on to something.
Predominately, what is the brand aesthetic behind Meat?
Ultimately, we are all about empowerment.
Do you think you'd ever expand into other fabrics or is using only rubber the key element around which the brand exists, so you would never change that?
We are modern women and our whole ethos is to constantly evolve and not be restricted. We agreed right at the beginning that every collection would be different to the last. So I think for us, the idea of using other fabrics in the future isn't even questionable. For now, I think there is still so much to be done with latex and a growing understanding that latex can be luxurious instead of just fetishwear.
Are there any other brands you would love Meat to collaborate with?
We would love to do a MEAT X GIVENCHY collaboration.
Definitely keep our eye's peeled for that one, put us on the wait list please! Who would you most love to see wearing a Meat piece?
Die Antwoord and Michelle Obama.
That would be incredible! We at AYA could absolutely envisage some Meat dresses popping up in various music videos later in 2013... Do you think Meat is a brand only really suited to one scene or genre or do you think it has scope for a broader audience base?
We have a massive younger following of 18-24year olds, which I think is exciting for the world of latex (bringing it out of the dark ages). But we also offer a product that is luxurious and so is not just fixed to one audience, with young and older professionals interested in the brand. Ultimately, we want to see latex on everyone!
You've modelled the collections yourselves too haven't you, as well as agency models, tell us about that.
At the end of the day, the brand grew from our own interests, we believe in the product and we are essentially the brand, we are theMEAT BABES! <3
You just showed the collection at Bread and Butter in Berlin, how did it go? Was the brand well received?
WAD magazine curated the INTERNATIONALYOUTH section, which for us was really exciting. In such a relatively short amount of time to be accepted as a fashion brand, instead of being seen as a fetish brand, was really rewarding.
Are you doing anything to promote or showcase Meat during London Fashion Week?
We will be having a live-stream fashion show on the 14th Feb at 8pm. I don't really wanna give away anymore than that, as how boring would that be.
Indeed!! We will be on the edge of our seats waiting to see that! And finally where can we buy our very own Meat goods?